honest charlies

We haven’t bought Simply Squeezed, because we tend to read labels, and the nutrition label actually shows that they also use concentrate. Instead – we buy Charlies – whose labels show that it is really, honestly proper orange juice without any of this concentrate rubbish.

Apparently what has got them in trouble is that they advertised on TV last year that 100% of their orange came from Hawkes Bay, whereas they actually use fruit from Pakistan as well. They are also in trouble for advertising to hotels that their juice is “100% squeezed juice.

Simply Squeezed is quoted in the paper as saying we pride ourselves on delivering to our customers the best-tasting chilled juices. They do not however seem to pride themselves on honest labelling.

Quite difficult it seems if you start by calling it Simply Squeezed, when it isn’t squeezed juice. This is something that has always bugged us since we got here: just how difficult can it be to get proper squeezed orange juice in a country that can grow oranges. Simply Squeezed is a brand of juices you can buy in the supermarkets here, and they are in court for misleading advertising (and about time too!)